Permanent Makeup to Shape Eyebrows

makeupPermanent makeup, which is also known as micropigmentation, is quite popular around the world. This procedure is very similar to that of getting a permanent tattoo. This new age cosmetic treatment can be considered as a solution to many of your cosmetic troubles.

Just think about the possibilities resulting in undergoing permanent makeup surgery. You wouldn’t have to be rushed in the morning because you have to put your best face on. You could sleep in for at least an extra half hour. Being fearful due to sweat from exercise will be a think of the past and you won’t have to run the gauntlet of trying to do your makeup on bumpy and cramped public transport. You can go to bed and wake up looking exactly the same.

If you are troubled by the issue of scanty and thin eyebrows, then you can go in for a permanent eyebrow tattoo. Here, makeup is applied in a sweeping manner with the help of micropigmentation machines and this gives the eyebrows a natural look.

The Procedure

You should refrain from dyeing your eyebrows and tweezing it until 2 weeks before the micropigmentation procedure. Before choosing permanent eyebrow makeup, you need to decide on the shape and color of the eyebrows that you want to have and this will depend upon your skin tone and hair color.

After this, pigments will be introduced under the skin with the help of micropigmentation machines. The pigment will be injected in angled lines and in the direction of growth of the eyebrow hair.

After allying pigment on one eyebrow, the area is cleaned thoroughly using an antiseptic to prevent the occurrence of infections. The procedure is a short one and lasts for about 30 minutes. You will generally feel no pain when undergoing the treatment. However, you can ask your surgeon for a local anesthetic in case you feel like taking a precaution.

The Precautions

In order to promote complete healing of the area and to prevent the occurrence of unwanted side effects, you need to take proper care after the procedure. The area surrounding your eyebrows will be red and swollen after the treatment.

However, you need not worry, as this is quite common and will disappear within a few days. The treatment area will heal completely within 1 to 2 weeks, and you will be left with natural and beautiful looking eyebrows.

It is true that the attraction of permanent makeup is strong. Do not take the decision to undergo the surgery lightly, though. As the name suggests, this makeup will last for a very long time, and will only fade slightly as you age. Like ordinary tattoos, it is not particularly easy to reverse and remove either, so you will need to put a lot of time into planning your new look.

Make sure you go for a thorough consultation with a reputable surgeon. Ask around and research for the best clinic in your local area, and this should ensure that you will be able to confidently go through the micropigmentation procedure.

This post was brought to you by JudyLulu, a girl who wants to live in a lipstick jungle. She has recently been exploring the benefits of micropigmentation technology and how its advantages.

Look Good When Heading Out With These Fashion Tips

Would you like to show others a higher fashion IQ? You struck it lucky today, because this article can help enhance your attitude towards fashion and give you some sound advice.

Find conditioner that can help you with your hair if it frizzes. This will add a protective layer along your hair’s cuticle, allowing it to remain soft and luxurious. Keep away from products that say “volumizing,” which includes ingredients such as rice and wheat.

You should always keep an eye out for new style changes. Fashion is ever-changing, so even if you don’t wear them, at least keep up with the latest styles by following a couple of fashion magazines. They are usually the first source to catch new trends in style.

Hair is a great way to express yourself. So it is very important that your hairstyles reflect your personality and where you are in your life. As an example, a career-oriented woman aiming for corporate success might consider a shoulder length bob cut. A busy mom might prefer a less fussy wash and wear hairstyle instead.

Clean your closet. More clothing can lead to less options for you to wear. You fashion choices, however, can be seriously restricted with a closet that is jammed and cluttered. Pick through your entire wardrobe and take out the things you aren’t wearing or that do not fit you anymore. You want to keep anything that you might consider wearing at some point though.

When it comes to jewelry, less is usually more. You do not have to wear all of the jewelry that you own, as this will make you look tacky. Too much bling can be blinding. Wear a little bit of jewelry to get an elegant and classy look.

Determine what is good and bad for your body shape. For a petite size, you should choose simple, fitted garments with small details and lengthening styles such as princess lines. If you have a large bust, try to draw attention away with bright pants and skirts. If you have a pear shape then you should try to wear light tops with darker bottoms.

Get the most out of your beauty products to save the most money possible. If the product is in a tube, use a toothpaste squeezer to completely empty it. If your beauty products are in bottles, turn the bottle upside down to use all of the product. Another tip is to remove the top of the bottle so you can reach into the bottle to get any remnants. This may save you some money.

For fun and function, ask a professional colorist which colors will look best on you. Skin, eye and hair color cause certain colors to look great or not so great on anyone. When you learn which colors are best for you, you will most likely want to use those colors because they make you look more alert, happy and beautiful.

Look at all the white clothes that you purchase to make sure that they aren’t too see through. Lots of people wind up with see-through clothing because they fail to get a good look at it first. If you are wearing a white shirt, make sure that you wear a bra under it that is close to your skin color.

You must be intelligent when it comes to fashion. You have to be knowledgeable in the items you choose, as they can gain appreciation from your peers. The more effort you put into your appearance, the more confidence you will have and the better impression you will make on those you meet.

Thanks for reading. The author is an editor at digital catwalk fashion community

Unique Friendship Day Gift Ideas

Whether you are looking for the perfect gift for your guy friend or your girlfriend, these gifts are thoughtful, memorable and are sure to convey your feelings of appreciation and love.

Items like: jewelry, jewelry boxes, leather valet trays, crystal or glass ornaments, crystal or glass flower vases, leather or stainless steel flasks, leather manicure sets, candles and friendship charm key rings are all memorable little keepsakes that will always remind them of your friendship. Also a cartoon or caricatures drawing of your friend or the both of you will put a wonderfully big smile on his or her face.

Other ideas include items like: A best friend plaque or trophy which can be personalized with almost anything you can think of, wood, crystal or glass coasters, dishes, bowls, and serving trays, guardian angel figurines for watching over your friends and wine gifts like stoppers, crystal glasses, totes and carafes can all be personalized with names, dates, initials or poems depending upon the size of the item.

Creating memories is also another great gift idea for your best bud. A weekend getaway, a day at the spa, dinner and a movie or any kind of adventure that you can think of from a safari to a hot air balloon ride, will not only be memorable but will also give them something to look forward to. From these ideas also come some other gifts that can help him or her to remember all the fun you had together. Any one of these gifts can tie into your adventure theme, for example: A picture frame or photo album (which should include pictures, for maximum enjoyment), T-shirts, sweatshirts and hats that can say pretty much anything you can think of and also gift baskets that come in such a wide variety they can’t all be listed here.

Gifts don’t always have to be bought. Homemade gifts are not only inexpensive; they are also very memorable, thoughtful and are sure to be cherished. Homemade bath salts and bubble bath sets, garden stepping stones, blankets or afghans, gel candles, scented potpourri, photo albums and poems are all items that may take a little time to complete, but can be made by anyone. To make any of these items you simply have to look online and there you will find all the direction you need to get started and create a truly unique gift for a variety of different occasions. Plus there are tons of other gift making ideas online that will help to spark ideas to life and help you find your creative side, even if you’ve never been one for arts and crafts.

Whether the gift is personalized or homemade, you are giving a gift that is truly one of a kind and memorable. And considering everything you’ve been through together, your friendship is one of a kind as well. Honoring your friendship with gifts that come from the heart is the only way to go and the best kind to give. Perhaps the best part of any gift is the happy memories they create, so much so that they become loved and cherished for a lifetime. Happy Shopping!

Horseback Riding Tips – Techniques & Tips Especially For the Beginner

Here you will find some horseback riding tips that are geared towards the beginner or aspiring horseback rider. Learning to ride a horse can be one of the most thrilling experiences of your life, as long as you do it safely. The payoff lies not only in the freedom of galloping across a field on the back of an animal, but also in enjoying the wondrous bond between human and horse. Did you know that knowing the basic horseback riding tips before taking professional lessons, cuts your learning curve in half? Find out some essential horseback riding tips from the pros here.

First of all, it’s good if you can get to know everything you can about horses – their breeds, colors, heights, etc. You also need to know the differences between English and Western riding styles. It’s good if you can get to know the horse you’ll be riding on. Likewise, the horse should trust you too.

One of the best horseback riding tips is: Always keep your cool. If you lose control of yourself, have no doubt you will lose control of your horse. A horse can sense if the rider is scared. Even if you are scared (and that’s normal) and you have no idea how you’ll ever stay on the horse, you cannot think that around your horse. You need to stay calm & relaxed (Hint: Fake it till you make it!) If you get a little scared, take a few deep breaths so that you can slow your heartbeat and relax yourself. Odds are, if you think you’re in control, so will the horse. Also, when you are finished riding make sure you dismount on the left side.

You will greatly benefit if you know some basic horseback riding tips & techniques before taking horse riding lessons. There are some good books out there that give you many essential horseback riding tips. Read them, follow the many horseback riding tips and tricks and you will quickly & easily learn the basic skills needed to ride a horse. Some of them are written in plain, easy to understand language with no complicated instructions. These books show you horseback riding tips and everything that you need to know to easily learn how to ride a horse for the first time. You’ll learn all the horseback riding basics…..how to approach a horse, what never to do, how to mount & dismount and much, much more. And, they have some of the most beautiful horse pictures I’ve ever seen! These books lay it all out for you, so that you will know exactly what you are doing…before you approach a horse.

Kids Apparels

Kids’ apparel is a booming industry in India. This is again an emerging outlet in India as western markets are much advanced. This is truly a selective clientele (kids) as they outgrow clothes very soon. Foremost factors to be regarded in kid fashion are comfort clothing and trendy wears.

Fasteners like zippers, buttons, hooks or press buttons need to be tagged well. The clothes should allow an airy feeling and allow easy removal. Adhering to climate changes, the fashion in kids wear is aligned accordingly.

Clothes range from full length pants, culottes, Capri’s, shorts, leggings, skirt-pants, tights and cycling short pants for leg wear. Tops come in full sleeves, sleeveless and other varieties in puff, bell or loose sleeves. Fusion wear does great business in kids wear.

Accessories too are a high demand market. Kids love all that is required by the adults. Goggles, kerchiefs, wrist watches, hair clips, belts and shoes are specially tailored for the kids section. Kerchiefs can be bright coloured or cartoon printed. Girlie stuff includes hair clips, bracelets and pretty shoes in soft pink and other whites. Boys in the making of men demand sterner stuff with faux pas rugby shoes, gloves, caps-hats, sun glasses and tough weather jackets.

Festival time like Dushera and Christmas line the markets with bright little ghagra cholis, lehengas and strappy cholis. Christmas is Santa time with red colours and furry caps. Winter time brings with it ponchos, sweaters, little stoles, head gears and kid gloves in comfortable wool.

Interesting designs in swim wear complete with head protection and funny float toys as hampers. An emerging section also includes typical body suits of action heroes and other animal/bird clothing for fancy dress functions.

Birthday apparels come in tuxedos, pretty frilly frocks in blue and pink, traditional ghagras in fusion pastels, gentle embellishments with pearls and thread work. Blazer suits and coat pants for trendy young men too.

Shoes offer a huge range in sneakers, black leathers, canvas and soft inner linings. Shock resistant and easy Velcro fittings for added comfort.

What If You Don’t Have A Round Pen

I received an interesting email from a client today who recently purchased a horse from me. I live in the mountains in thick timber. I have thousands of acres to trail ride my horses. They are accustomed to the typical sounds, sights, and smells a horse might encounter in the forest. Coyotes howling at the moon, owls hooting, wind blowing through the trees, wild horses calling to them from the tree line, skunks spraying the dogs, birds chirping, deer stealing a meal from the hay stack, and a hand full of other “nature” sounds, sights, and smells.

I specialize in helping horses become good trail and mountain horses. My horses don’t have to pass cement trucks, honking horns, sirens, speeding cars and other scary things that might “eat horses”. For my needs, my environment is perfect but what happens when someone buys a horse and takes it to a new world with completely different sounds and stimuli? Chances are, the horse will act completely different than he did here for a while. Desensitization through habituation will eventually cure that problem to some degree. That simply means that horses will get use to the stimuli in the environment in which they spend most of their time.

This is exactly the situation my client found herself in but she doesn’t want to wait until the horse has slowly become accustomed to the sounds, smells, and sights in his new stomping grounds. She contacted me on several occasions for some ideas that might help. Of course I had a canned answer that all of us have heard time and time again. “Before you do anything else, you should do a bunch of ground work with him to establish that you are the herd leader so that he will find a sense of confidence and safety when he is with you.” is what I told her. How many times have we all heard that? Through several email’s and conversations, she mentioned that she just doesn’t have the room for a round pen. She doesn’t even have room to lunge him on a lead line. My answer was to find a place to do the ground work, even if you have to travel a ways to do it. You just need to get it done. Today when I received another email in which she expressed her frustration about her lack of space to do ground work, it suddenly dawned on me. I don’t know why it didn’t sink in before now. A lot of people REALLY don’t have access to a round pen or even room to lunge a horse. Looking back, I remembered that I found myself in this predicament many times myself. I was somewhat embarrassed when I realized that I was giving her a canned answer that just didn’t work for her. I wasn’t really listening and really understanding that her problem was real and that if she was going to move forward with this horse, she desperately needed advice that she could apply given the space restraints that she was faced with.

So what is the solution to this problem? What if you don’t have a thousand acre ranch with all the luxuries that you see the TV rock star horse trainers use? How does the average horse owner who keeps one or two horses in the back yard develop a relationship of trust and leadership with their horse? After thinking about it this morning the answer came to me as if someone had dropped a brick on my head!

Ground work isn’t just about lunging a horse until their hooves sweat. The real reason that we do ground work is to establish that we are the herd leader and that if the horse follows our lead, we will act as a good herd leader would and protect our horse from any harm that might come to him.

Horses need to feel safe and comfortable. They feel safe and comfortable when they feel like they are being watched out for my their herd leader. Horses NEED a herd leader! They don’t just want one. They truly NEED one! So, since we know this to be true, how do we become the herd leader when we don’t have the typical tools that people use to accomplish this? The most common tools are a round pen, and a lunge line. The answer is really quite simple.

If you have ever observed several horses in a small corral, there is always a herd leader. They don’t have the room to run the other horses around a 40 acre pasture but they still establish that they are the leader. They might, pin their ears at another horse to move him away from the water trough. They might lower their head and swing it towards the other horse to move him away. They might bite at the air to move the other horse away. They might, turn their hind end towards the other horse to move it way. Do you see the pattern here? When a horse finds himself in the same situation that my client found herself in, they establish that they are the leader by using subtle methods that cause the other horse to move his feet.

The real lesson here is that the horse who consistently causes the other horse to move his feet is the leader.

It’s as simple as that. Knowing that, we can employ all kinds of tactics to become the herd leader. Below is a list of simple ground work exercises that we can do to “move our horses feet” when we are restricted to a small area.

We can back them with a halter and lead rope.

We can back them in circles, in figure eights, around and over obstacles.

We can lead them over and around obstacles.

We can pivot them on their front end or on their hind end.

We can bend them.

We can load them in a horse trailer.

We can move them sideways.

We can move their front end, then their

hind end, then their front end over and over again.

Do you get the picture here? We just have to be creative and find ways to cause a horse to move his feet when we ask him too. This is just a short list of ideas. Be creative and come up with your own ways to ask for the horse to move his feet as subtly as you can. If you do this, and the horse consistently moves his feet when you ask him to, you are the leader. And since you are the leader, the horse will begin to find comfort and safety when he is with you. Consequently, when you take a horse away from his buddies or into a new environment with new sounds, smells,and sights, your horse will know that he is safe. The result will be that he will cope with the things he encounters better and he’ll be a safer and more enjoyable horse for you to be around.

Jeff Hahne

What Color Is Your Advertising? How Color Theory Can Make Your Marketing More Effective

If you’re planning a marketing or advertising campaign, color is sure to play a key role in the success of your venture. After all, it’s pretty much the first thing your consumers will notice*, making color your best – and sometimes only – chance to get a message across.

Use of color in most design for marketing and advertising is dictated by certain obvious requirements; the need to reflect a specific brand, as well as the attempt to communicate a certain mood dictated by the product itself.

Company branding is pretty straightforward – specific colors dictated by logos and other devices will need to be incorporated into at least part of your design. It’s the choice of color scheme for conveying the ‘personality’ of a product that’s often a lot harder to come up with.

Sometimes the decision is partly intuitive – most people understand even at a very basic level that bright, saturated colors will convey a different kind of mood to neutral grays or browns. Experienced designers, of course, go further still, selecting and implementing colors on the basis of their effectiveness in the overall design. Here, the guidelines of traditional color theory often come into play as a kind of balancing act to ensure that all parts work together well and that the right kind of colors are used.

But what if some colors are actually more right than others?

We’re about to embark on an exploration of color related not just to its use in layout, but rather, the psychological and physical impact it’s likely to have on a viewer.

A big, and sometimes controversial undertaking, and we’ll first need to get a couple of things straight. While people often talk about a psychology of color, in reality, most psychologists would find fault with the accuracy of this term. This is because the significance given to various colors isn’t universal and unchanging – in many ways it’s quite the opposite: various cultures quite often associate the same color with very different emotions and ideas.*

Yet colors and their underlying fabric of sociological and historical connotation certainly do produce specific reactions in particular contexts – emotions, associations and even physical effects that can help advertisers in their quest for ever more accurate targeting.

And if this all sounds a bit hokey, at the very least, the idea that color can actively influence consumers shouldn’t be disregarded entirely. So let’s take a look at what colors seem to be telling us.

Red

Red, the most vibrant and powerful of colors, seems like a good place to start. Particularly since studies have shown that it’s the first color babies recognize, and one that continues to appeal to most people throughout their childhood and into their adult lives.

At a purely symbolic level, it’s the color of fire and blood, an association that’s common to all cultures and therefore extremely powerful. Less specifically, it’s a color that seems to be associated with energy, war, danger and power, not to mention passion, desire, and love.

So what does that mean for marketing?

To start with, some of these associations are so deeply ingrained that it wouldn’t be wise to use a color other than red to represent certain states. Try depicting extreme emotions such as violence or passion with shades of blue and you’re going to run into problems.

What’s more, it has been shown that in its brighter variations (tomato, pillar-box), red actually provokes a physical response by raising respiration rate and blood pressure.

For this reason, its use in ’sexy’ advertising scenarios or as an erotically charged statement (on lips or fingernails) should quite literally set hearts beating faster – and unusually, it’s regarded as equally arousing by men and women.

Whether the physiological ‘red effect’ occurs simply as a result of its associations; or because the color itself somehow provokes such a response; or, if, indeed, this effect relies on a combination of the two isn’t something that necessarily matters here. What is important is that red, like virtually every other color, exerts a measurable influence on the consumer.

More about the ‘red effect’

Quite apart from any physical reactions it might provoke, red’s association with force, and therefore power, is an extremely dominant one. Consider all the small details in our everyday lives that support this notion: red icons on switches to indicate their ‘on’ state, the plastic coating on ‘live’ wires, the tiny red glow that tells us an electrical appliance is working.

All of which makes red an ideal color to suggest fast-moving action or extreme force – examples of products that might fall into this category include computer games, action-adventure books or movies.

This deep-rooted association with power, coupled with the fact that it actually raises metabolic speed, also makes red a good candidate for any product that seeks to impart the idea of improvement, rapidity or physical change. Just a few of many possible examples include anything related to sport or speed (think of those red sports cars), energy drinks, self-help guides, or batteries. Even ‘fast-acting’ or ‘powerful’ over-the-counter drugs can support their status with at least a dash of red.

Perhaps as a result of all that heavy breathing, red also increases appetite, making it an excellent choice for advertising food (it’s popularly claimed that Chinese restaurants often use red color schemes for this reason, but there’s little truth in this – red simply happens to be a very popular and ‘lucky’ color in Chinese culture).

However, if enticing diners to eat heartily is something you’re aiming to do, an all-red environment is a good way to get stomachs rumbling.

Pink

Although it derives from red, pink has little of its big brother’s forceful qualities. In fact, although it’s usually perceived as a warm and fairly upbeat color, it is, of course, popularly associated with femininity and even passivity. A cliche, perhaps, but its vigor-reducing reputation has again been shown to have some basis in fact.

Famously, a shade of bubble-gum pink used in certain cells in a men’s prison was unexpectedly found to placate aggressive inmates. Research corroborated the fact that pink did indeed have significant calming qualities – although subsequent study revealed that after a certain time these effects were dramatically reversed as prisoners became more agitated and aggressive than before. (Surprised? You try living in a bubble gum pink environment).

Nevertheless, the fact that pink does induce at least a temporary sensation of calm makes it a powerful factor in the color-coordinated approach to advertising. Its peaceful, relaxing qualities and general evocation of comfort and softness have long made it a favorite for items such as toilet paper, cotton wool and ‘gentle on the skin’ toiletries, especially baby lotions.

This association could possibly be explored further as a background or accent color for items where comfort is key, such as bedding, sofas or carpets. Apply with caution, however – the strong association with femininity means that anything ‘too’ pink is likely to be snubbed by men.

There’s one other area in which pink has an interesting effect, however – and one that’s far less likely to alienate males. It’s well known that a high concentration of color in foodstuffs will lead consumers to believe they’re tastier, or even identify a flavor that isn’t actually present.* And pink coloring is a particularly effective way of suggesting sweetness.

This may relate to the fact that it’s often used as a coloring in candies, but whatever the case, the association is powerful enough to substantially increase a food’s perceived sugariness or even depth of flavor. Pink sprinkles or toppings will add oomph to vanilla ice cream, and pink marshmallows are often assumed to be sweeter than white ones (they aren’t).

Although in these health-conscious times sweet, sugary foods have lost much of their popularity, the marketing of certain products is still likely to benefit from a little pink-appeal: feel-good desserts, ice creams, shakes and certainly artificial sweeteners. It’s also a color that could be used to make sugar-free, healthier foods seem more enticing to kids – as long as Mom and Dad are able to see through the ruse themselves.

Green

Occurring naturally as a sign of plant growth and renewal, green is one of those colors that’s universally seen as positive, fresh and fertile. It’s also a color that, once again, produces noticeable physical effects. it’s the easiest color for the eye to assimilate and therefore one of the most relaxing; it induces feelings of calm and restfulness, and can even improve vision. In short, it’s a very positive color indeed.

This emphasis on nature, freshness and renewal means that it’s commonly used to emphasize the cleansing, ‘regenerative’ aspect of household items such as bleaches, detergents, air fresheners. But if you notice a certain irony in this, well-spotted, because green, of course, has steadily evolved into the symbol of all that’s ecologically aware. Which isn’t a label that applies to most cleaning products.

The widespread acceptance of ‘green’ in its current sense is actually a fairly recent phenomenon*, but with increasing focus on ecological issues it’s extremely powerful and will only gain in strength. So much so, in fact, that real care needs to be taken now that use of green doesn’t suggest a product is all-natural, organic or additive-free if it isn’t. Congruity in advertising – or the notion that what’s implied about a product should be supported by its reality – is one of the most vital aspects of marketing. Get this wrong, and there’s no consumer forgiveness.

Yet despite green requiring caution in advertising, its current associations have equally led to opportunities for more refined targeting. Wholesome, healthy food items are likely to be quickly identified as such through predominant use of green, and the same can be said for products or services associated with any type of healing, spirituality, or personal growth: yoga, slimming programs, alternative medicines.

Different greens, different meanings

Green is a symbolically complex color, and particular shades transmit subtly different messages. Darker greens – the classic color of bank-notes and bills – have long held an association with finance. The added implication of growth and fertility therefore makes green a good choice for promotion of many financial products, particularly saving schemes, pensions and insurance plans.

Lime greens, which emerged as popular trend color in the ’90s, denote an especially vibrant freshness due to their close relationship to effervescent yellows. As such, they make excellent keynote colors for fresh, healthy, energy-inducing products such as juices, tonics, vitamin supplements and energy drinks.

Finally, a further modern-day association with green stems from its use in traffic systems to signify ‘go’. This link with movement, forward motion and vehicles make it a potentially good choice for anything related to transport: carriers, train networks, buses. And for online advertising, try using green for buttons or links you’d particularly like clicked – you’re practically inviting a user to go ahead and do so.

Blue

Blue is by far the world’s most popular color. And as one that, like green, occurs in nature – the hue of skies, water and sea – it’s not surprising that it’s so well loved. With such universal associations and widespread appeal, blue is an important asset to any color theorist.

Unlike very warm colors, which provoke impulsive, passionate responses, blue is a cerebral color that’s commonly associated with clear thinking and intellect. For good reason, too, as its use in offices and workplaces has been shown to dramatically increase productivity and a sense of well-being. Perhaps more surprisingly, other studies indicate that blue can even improve physical prowess – weight-lifters typically perform better in blue surroundings. However, this is probably a secondary effect of its ability to sharpen concentration.

This association with clear thought and precision make blue a good choice for anything involving a high degree of complex manufacture, such as computing products, electronic goods or hi-tech appliances in general. Darker blues emphasize this association even further, and their widespread appeal among men provide a perfect keynote for high-end, precision-made items with a masculine focus – expensive cars, bespoke tailoring, luxury grooming products.

Given such a setting, it’s no real surprise either that blue emerges as a clear favorite in the corporate world. Its implication of steadiness and reason continue to make it an effective choice for much company branding, although its white collar associations can also suggest stuffiness and conservatism.

In its lighter, brighter shades, blue loses much of its cool aloofness and takes on happier, sparkling and spontaneous overtones. The pure and natural aspect of such blues convey a sense of cleanliness and freshness and are often used for cleaning products, detergents, deodorants and toothpastes.

Bright blue is also an obvious choice for the typical vacation. Evocative of cloudless skies and inviting pools or seas, it also gives a tantalizing taste of tranquility and relaxation by slowing down the metabolism and producing feelings of calm and well-being. A powerful message indeed, and one that makes blue an equally effective choice for health spas, beauty clinics and any other service where deep relaxation or therapy is a key selling point.

In fact, blue is such a flexible and well-liked color that it’s almost impossible to mis-use – with one major exception.

Foods, particularly meats, dairy products and staples such as pasta or rice, really don’t benefit from any kind of association with blue. To start with, that drop in metabolism will certainly reduce the appetite; but this doesn’t explain the fact that a blue/food combo can even induce feelings of nausea. (Try it. Add a little coloring to pasta, white sauce, or even better, light-fleshed meat such as pork or chicken. See how far you get before pushing your plate to one side).

It’s been suggested that we instinctively associate the color with something that’s rotten and unsafe to eat, but whatever the case, it’s not a great choice for marketing a ready-meal. And if you find yourself running low at your next dinner party, bring out the blue plates. There won’t be many requests for second helpings.

Yellow

Yellow is clearly vibrant, energetic and fun – it’s the color of sunshine, flame and fire and is closely associated with warmth, happiness and the positive energy such states create. It produces bodily responses that are perfectly in keeping with this reading, too; an instant feeling of well-being along with a noticeable boost to mental activity.

For this reason, it’s a color that effectively communicates the nature of products associated with vitality and stimulus, such as energy drinks, sports equipment, vitamin supplements or remedies. And as the perfect feel-good color, it’s a great choice too for promoting group leisure activities, clubs and social networks.

Visually, yellow has a high impact that’s hard to ignore, a fact reflected in its use for items such as sticky notes and highlighter inks. Since it demonstrably sharpens attention, too (back to the notes and highlighter pens!) it’s worth considering lighter yellows as a background for large amounts of text, especially copy that requires close attention such as tutorials, instructions, or rules and regulations.

Yellow does requires a certain amount of care, however. Very light yellows can often appear drab, especially on-screen, while brighter shades tend to become overpowering.

The yellow effect is an intense one, and its enervating qualities can quickly put people on edge. Yellow rooms make babies cry more, and they also provoke hot tempers and arguments. And finally, while it’s a color that can be used to market most products to women – from washing up gloves to expensive scents – men are far less likely to appreciate its use with expensive or luxury goods.

White

Pristine and pure, white appropriately signifies cleanliness, spiritual health and, of course, purity in most cultures. It’s considered a non-color to which nothing has been added, making it an ideal choice for products wanting to accentuate their unadulterated, un-tampered with goodness: no-frills items, reduced fat, low-sugar or no-additive foods, pure juices, skin-care products.

White is also the classic ‘clean’ color, providing the easiest way to add a sense of uncluttered spaciousness to print or screen graphics. Yet its association with cleanliness and hygiene (white clearly shows dirt so is commonly used in hospitals, for example) lends it a certain clinical quality that can deprive a marketing message of warmth or even context. For this reason, it’s best used with an accent color to combine the best of two worlds – the visual clarity of white and the emotional resonance of a carefully chosen highlight.

Remember, too, that on-screen, the combination of light-filled white with black text is fairly hard on the eye. Try choosing a tinted background for large quantities of copy (yellow is often a good choice, as mentioned above) or change the color of the text itself.

Black

Although in western culture the color black certainly holds several negative linguistic connotations (black magic, black market) it’s also very positively associated with authority, prestige and exclusivity (black tie event, black credit card, black mercedes).

A slightly confusing message, but in general, black can be used very effectively to denote cool sophistication and a powerful sense of extreme luxury or expense.

Pair this with the fact that visually, it’s a color that creates a real sense of depth while also focusing the attention more completely than white, and black makes an ideal backdrop for images of luxury goods or services such as high-end hotels. Men seem to respond particularly well to such a combination – perhaps because it’s also been shown that for guys, black is a color with marked erotic overtones (combine it with red and you’re onto a testerone-charged winner that’s bound to attract male attention!)

Black is also by far the most common text color; perfect in print, although on-screen the contrast with white can often seem harsh. A good tip is to consider using a very dark gray instead. And colored text against a black background is rarely a good idea except in small areas, as black backgrounds diminish readability and will quickly tire viewers.

Orange

With Its combination of energetic reds and feel-good yellows, orange is a color that’s clearly suggestive of fun, warmth and pleasure. And like its constituents, orange exerts an invigorating effect by increasing oxygen to the brain and stimulating mental activity. It’s therefore an excellent choice for any product associated with energy and vigor, such as sporting equipment or services, adventure holidays, theme park rides, energy drinks.

Think you’ve read something like this before? Well in fact, orange can impart very similar messages to red, but importantly, without its slightly aggressive edge.

Of all the colors, orange is also the best at stimulating appetite. So good in fact, that you may notice a lot of it in the snack or candy shelves near a checkout. Strategic thinking, because the orange ability to generate sudden hunger pangs will often lead to impulse purchases.

Yet orange, particularly in its brighter shades, is also a color that’s perceived as lacking prestige. Perhaps this is because its high visibility means it’s a frequent factor in motel signs, fast food outlets and similar ‘low-frills’ businesses, but whatever the reasons, it’s a color that’s become associated with lower-budget options and shouldn’t be used extensively for products wanting to impart a high quality message. (The opposite also holds true, however, making it a very good choice to indicate value for money, savings and discounts).

Purple

Mysterious, alluring, and very definitely regal, purple is a relatively uncommon color in nature. In the ancient world, its scarcity meant that it was highly valued, and rare, expensive purple dyes were used exclusively by nobility.

This association with wealth and prestige remains to this day, making purple, especially in its darker shades, an excellent complement to luxury items.

In fact, the association with expense is so strong that it can even be used to add a touch of instant class to cheaper products. For example, a bus company using purple livery would almost certainly be perceived as more luxurious than one using orange. The risk here, though, is that the consumer’s perception of comparative price might also rise accordingly – even if fares are identical.

Purple secrets

Purple also has some interesting hidden talents. It’s been noted, for instance, that many women find it an extremely erotic color, making it the female equivalent of the guys’ libido-enhancing black.

In fact, purple turns out to be a very girly color indeed – far more so than pink, the usual suspect. It’s a definite hit amongst young and adolescent girls for example, with some studies claiming that almost 75% rate it their favorite color. So while men seem fairly neutral about purple, if you’re looking for a color that speaks directly to the ladies, this may well be the one to choose.

Brown

And what about the guys? Well if you tried to guess, chances are you’d get it right. Brown, along with blue, is consistently voted a favorite color by men. And why not? Solid, earthy, dependable; it might lack the zing of the brighter primaries, but it resonates with a sense of trustworthiness and dependability. And if that’s the kind of message you’re looking to add to your marketing strategy, brown is often the right color to convey it – especially of course, if the product’s aimed specifically at males.

An interesting off-shoot of all this earnestness is the fact that brown is often claimed to be a highly ‘believable’ color, too. In other words, it’s more likely to add credibility to an advertising message – an important factor if your communication makes claims that may seem extravagant.

Bear in mind though, that if used too extensively brown can also have a stodgy, dampening effect. And whatever message your marketing is ultimately trying to convey, its main purpose is to stimulate enough visual interest to attract and excite instant attention.

But even in this respect, brown turns out to be pretty dependable: it easily converts into lighter and darker shades without losing depth, and can also be mixed with more dynamic colors – reds, yellows, oranges for a much more upbeat feel. So use the color recommendations given here to spice up a brown accordingly.

Planning an ad for well-made, hard-wearing, yet sporty gear for guys? Brown combined with a hint of red should give just the right message.

FOOTNOTES

* While images are generally more noticeable than flat blocks of color, they are, of course, usually dominated by a particular color in order to enhance and support an overall layout.

* One example would be the use of white clothing to signify mourning in India and many parts of Asia. In this article I’m focusing on color in the context of western culture.

* Numerous studies have shown that higher levels of coloring in food or drinks leads to the belief that they are stronger in taste than identical items with less color. Assumptions regarding color-taste correlation can even cause errors when identifying flavor; for example, a cherry-flavored drink colored purple may well be identified as grape.

* The color green has long been a symbol of ecologically motivated political parties and movements, but it’s only in recent years that this meaning has become completely mainstream through widespread media emphasis on global warming and other ecological issues.

* Oddly enough, red in this context don’t seem to provoke a ’stop’ response and will also work well for buttons, particularly if a quick decision is required. Green, however, will always be perceived as a less risky click.

REFERENCES

Bellizzi, Joseph A., Ayn E. Crowley, and Ronald W. Hasty (1983), “The Effects of Color in Store Design,” Journal of Retailing, 59 (1)
–, and Robert E. Hite (1992), “Environmental Color, Consumer Feelings and Purchase Likelihood,” Psychology and Marketing, 9 (5)

Birren, Faber (1978), Color and Human Response, New York: Van Nostrand Reinhold.

Gorn, Gerald J., Amitava Chattopadhyay, Tracey Yi, and Darren W. Dahl (1997), “Effects of Color as an Executional Cue in Advertising: They’re in the Shade,” Management Science, 43 (10)
–, and Patricia C. Smith (1959), “A System of Color Preferences,” American Journal of Psychology, 72 (4)

Hall, Richard H., and Patrick Hanna (2004), “The Impact of Web Page Text-Background Colour Combinations on Readability, Retention Aesthetics and Behavioral Intention,” Behaviour and Information Technology, 23 (May/June)

Hevner, Kate (1935), “Experimental Studies of the Affective Value of Colors and Lines,” Journal of Applied Psychology, 19 (2)

Jacobs, Keith W., and James F. Suess (1975), “Effects of Four Psychological Primary Colors on Anxiety State,” Perceptual and Motor Skills, 41 (1)

Madden, Thomas J., Kelly Hewett, and Martin S. Roth (2000), “Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences,” Journal of International Marketing, 8 (4)

Meyers-Levy, Joan, and Laura A. Peracchio (1995), “Understanding the Effects of Color: How the Correspondence Between Available and Required Resources Affects Attitudes,” Journal of Consumer Research, 22 (2), 121-138.

Middlestadt, Susan E. (1990), “The Effect of Background and Ambient Color on Product Attitudes and Beliefs,” in Advances in Consumer Research, vol. 17, Rebecca Holman and Michael Solomon, eds., Provo, UT: Association for Consumer Research,

Schaie, Klaus W., and Robert Heiss (1964), Color and Personality, Berne, Switzerland: Hans Huber.

Schindler, Pamela S. (1986), “Color and Contrast in Magazine Advertising,” Psychology and Marketing, 3 (2)

Wilson, Glenn D. (1966), “Arousal Properties of Red Versus Green,” Perceptual and Motor Skills, 23 (3)

http://www.clickspiration.com

How to Sell Your Wedding Dress

For most people, wearing your wedding dress is a one time thing. After that, it just sits in storage and occasionally you may pull it out to reminisce, but for the most part it will just sit collecting dust and taking up space. Well the great news is that you can sell your wedding dress and enjoy several benefits at the same time.

The first benefit is obvious, you get some extra money that could be used for many different things, after all, we can all use extra money. Then you are freeing up space for other items such as clothing or things you may need to store. Third, you are helping someone else at the same time, who may need a wedding dress but cannot afford a new one.

So, how can you get started selling your wedding dress? The good news is that it is really very easy. Just follow these steps outlined within this article and you will have your wedding dress sold in no time at all.

The first thing you want to do is make sure you take it to the dry cleaners. You want to make sure you get it there as soon as you possibly can. If there are any spills or stains, make sure you tell the dry cleaner so that they can be sure to focus on those stained areas.

Now, you also want to make sure that everything on the dress in intact. This means you want to be sure that all buttons, beads, and trimming are in place. Depending on how you decide to sell it, you want to make sure that your wedding dress is in perfect condition or as close to it as possible. This will help sell your dress easier and faster.

Now you will need to decide how you want to sell your wedding dress. Do you want to put it up online to sell, do you want to use a consignment store, or do you want to place an ad in your local newspaper? This is important for several reasons. You want to research and discover the most appropriate means of selling for you. You also have to consider costs and percentages if you decide to use a consignment shop or some other method where someone else is doing the selling for you.

You do have several choices when it comes to selling online. However, you want to make sure that you make the advertisement appealing, but truthful. If there is a stain, say there is a stain, if there is a slight tear, say so. If you choose this route, make sure you take full length pictures of the gown. You should also take close ups of different details and features to highlight those in more detail. Color photos are always best; make sure that all photographs are clean, crisp, and very clear.

By making sure you follow these steps, you will be insuring that you have the best possible chance of selling your wedding dress and getting the price you are asking for. Make sure that you research all of your options before settling with one, of course, there is nothing wrong with covering your basis and going with several options at the same time, it just increases your chances of getting your wedding dress sold.

Our Dreams Help Us More Than We Know

Our dreams can help us at this time more than ever. They are indicators of deep desires, of where we want to take our lives.” quote by Ellen

It is time to visit my women’s cavern. I haven’t been there in a very long time. I carefully climb down through the jagged boulders and reach the wide, open area of my cavern. I notice the stone bleachers along one side, the stone walls & at one end, the altar. On the altar are flowers of all colours, candles & power objects. To one side are blankets of different colours. No one else is there right now. Continue reading

Top 5 Reasons to Get Married in New Hampshire

My brother just got married. Growing up, the thought of marriage always seemed so far off in the distance. As kids we had bigger fish to fry, like raking up a giant piles of leaves and jumping into them over and over again. We grew up in New Hampshire.

Between my brother and a few of my best friends getting married in recent years, I have had the chance to go home and visit. I couldn’t imagine a better setting to make a commitment to the one you love. After thinking about it for a few weeks, I decided to put together a list of the top 5 things that make New Hampshire the best place to get married. Let me make a case for my home state…

1.Views: I grew up on a mountain in the Belknap range overlooking Lake Winnisquam and Lake Winnipesaukee. There are only a few things in life that we don’t take for granted after a long time. The view of rolling green mountains and the stretching lakes has never ceased to amaze me. Naturally my brother chose to get married in the Lakes Region area. His wedding venue was a resort perched up on a small mountain with a panoramic view for miles around. This area has to be the absolute best location for a scenic New Hampshire Wedding.

2.Unique Venues: New Hampshire is home to a variety of settings and unique locations for weddings. From the seashore and mountains to the small lakeside resort towns like Wolfeboro, New Hampshire, the state has a range of settings to host your dream wedding.

3.Foliage: Anyone who lives in New England already knows that between Vermont and New Hampshire we have the best foliage season in the country. After living on the west coast for a while, I began to appreciate all those blazing reds and bright yellows that seemed to carpet the woodlands through out New Hampshire. If anyone even considers a New Hampshire wedding, I strongly suggest getting married in the fall. Your wedding pictures alone will make your friends jealous.

4.Nature: I have lived in cities for going on 9 years now. When I decide to get married it will be out in the country away from the noise and the smog. Having spent many days out on the lakes and in the mountains, I am thankful for having that foundation. True nature is in it’s own right religious. A background of birds and trees beats horns and sirens any day for me.

5.History: Weddings are ceremonies that date back to the ages. They are a product of history. Historic settings lend themselves well to marriage and New Hampshire is not lacking. If a historic setting is important to you, I recommend checking out a location like the Mount Washington Hotel. This grand old hotel was host to world conferences where presidents like Roosevelt would make international treaties in the latter days of world war two.

If you are going to tie the knot and live in New England, I highly recommend checking out one of the many scenic venues in New Hampshire. With almost certainty I can tell you that you won’t be let down and you will remember the moment for the rest of your life. Like I said, all the pretty pictures won’t hurt either.